In case a player answers (s)he has to take a sip. The other players have to clockwise rhyme to that word. If he drinks you have to drink as well and vice versa (that can lead to a chain reaction) Clockwise, the players have to add other brands from that category. After the corresponding action has been performed the player to the left proceeds.
Now, after agreeing on the basic rules, the game can start. The cards should create a full circle without any gaps. To start King’s cup (also known as Circle of Death or Waterfall), the players put one empty cup in the middle of the table and put the deck of cards face down around the cup.